Hi, I'm Samantha Rosa, a Product & Service Designer with 15 years of industry experience leading high-performing teams shipping exceptional products from Brazil, in Berlin  

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You can say olá, hi, hola or hallo!



Head of Design & Product Manager

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2021Present


Thoughtworks is the global consultancy known for agile and technology excellence. I led product and design (a team of 5 designers, 3 product managers, and 15+ engineers across Europe and Asia) for the talent business unit, transforming the experience of 10,500+ global employees by building an intelligent ecosystem of talent (learning, growth, and performance). 

Case Study on Design Leadership


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Principal Product & Service Designer

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2019 – 2020


Thoughtworks' feedback experience helped employees grow as much as it was hurting their careers. I led this global initiative that researched, defined, and designed better tools and support through service design and change management to implement the solution across 17+ countries. 

Article about this work


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Product Design Manager

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2017 – 2019 


CAD (Centro de Autonomía Digital) is a multicultural organization that creates user-friendly tools and techniques that support digital rights through accessible and safe technology for social movements, using research, user experience best practices, and collaboration. I supported leading a team of 8+ multi-disciplinary technologists in Brazil and Europe.


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Interim Head of People

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2016 – 2017

I brought design ops to Thoughtworks Chile & Ecuador, leading through service design, the creation and implementation of processes, and employee engagement. As part of the regional leadership team, I was responsible for the growth and performance review of 60+ employees. 


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Lead Product Design Consultant

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2014 – 2016 

As one of the first designers at Thoughtworks Brazil, I helped shape the design craft and build awareness within the organization – and as a design consultant for major clients like the Brazilian government and LATAM Airlines, I led service design, UX, UI, and user research. 


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Senior Product Designer

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2012 – 2014


Globo.com is the digital branch of Rede Globo, the biggest media conglomerate in Latin America. We implemented a culture of continuous delivery to personalize the experience of 24+ million daily users with user testing and data insights. I was a member of a lean team working with the CEO, the editor-in-chief, and his team of editors.


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Experience Designer

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2010 – 2012 

As my first job, as a junior consultant at Publicis Sapient, I worked with clients like Chevrolet, Paypal, Rio 2016 Olympic Games, and Natura, working with information architecture and prototyping and helping coordinate short-term projects while pairing with visual designers.

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© 2025 Samantha Rosa