Hi, I'm Samantha Rosa, a Product & Service Designer • with 15 years of industry experience • leading high-performing teams • shipping exceptional products • from Brazil, in Berlin •
Head of Design & Product Manager
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2021 – Present
Thoughtworks is the global consultancy known for agile and technology excellence. I led product and design (a team of 5 designers, 3 product managers, and 15+ engineers across Europe and Asia) for the talent business unit, transforming the experience of 10,500+ global employees by building an intelligent ecosystem of talent (learning, growth, and performance).
Case Study on Design Leadership ➜
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Principal Product & Service Designer
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2019 – 2020
Thoughtworks' feedback experience helped employees grow as much as it was hurting their careers. I led this global initiative that researched, defined, and designed better tools and support through service design and change management to implement the solution across 17+ countries.
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Product Design Manager
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2017 – 2019
CAD (Centro de Autonomía Digital) is a multicultural organization that creates user-friendly tools and techniques that support digital rights through accessible and safe technology for social movements, using research, user experience best practices, and collaboration. I supported leading a team of 8+ multi-disciplinary technologists in Brazil and Europe.
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Interim Head of People
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2016 – 2017
I brought design ops to Thoughtworks Chile & Ecuador, leading through service design, the creation and implementation of processes, and employee engagement. As part of the regional leadership team, I was responsible for the growth and performance review of 60+ employees.
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Lead Product Design Consultant
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2014 – 2016
As one of the first designers at Thoughtworks Brazil, I helped shape the design craft and build awareness within the organization – and as a design consultant for major clients like the Brazilian government and LATAM Airlines, I led service design, UX, UI, and user research.
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Senior Product Designer
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2012 – 2014
Globo.com is the digital branch of Rede Globo, the biggest media conglomerate in Latin America. We implemented a culture of continuous delivery to personalize the experience of 24+ million daily users with user testing and data insights. I was a member of a lean team working with the CEO, the editor-in-chief, and his team of editors.
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Experience Designer
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2010 – 2012
As my first job, as a junior consultant at Publicis Sapient, I worked with clients like Chevrolet, Paypal, Rio 2016 Olympic Games, and Natura, working with information architecture and prototyping and helping coordinate short-term projects while pairing with visual designers.
EDUCATION
Graphic Design – Bachelor's Degree, UniRitter
Marketing & Digital Design – Postgraduate, ESPM
Modern Education – Postgraduate, PUCRS
TEACHING
Guest Lecturer at PUCRS
Guest Lecturer at Senac
Guest Lecturer at UniRitter
Visiting Faculty at Univem
TALKS
ARTICLES
UX Collective: Design is an elitist profession. How might we change that? ➜
UX Collective: The more accessible design is, the more strategic designers can be ➜
Thoughtworks.com: Driving change: evolving our culture through design ➜
Thoughtworks.com: Running remote sessions: tips & tricks to get ready ➜
Blog: What I learned in my first leadership role: making mistakes ➜
Blog: What I learned in my first leadership role: prioritization and delegation ➜
Blog: Design for Social Change at UX Week San Francisco ➜
© 2025 Samantha Rosa