Brasil Digital Public Services

Enhancing the citizen experience through digital access to the most important public services, built with continuous iteration, user research, and personalization of the user experience.

Project Overview

This was a 0 → 1 project where the government started providing digitally accessible, human-centered, and efficient public services to its millions of citizens. With a strong example to inspire us, the gov.uk, we were able to build, entirely from scratch, a product that worked for the Brazilian reality, bridging the gap between need and access to health, education, transportation, security, and sanitation for all.

Context & Challenge

For over a year, I was part of a very senior, lean team driving the digital transformation of public services in Brazil, directly impacting the lives of millions of citizens, and giving them access to various essential services, including health and education. 

Impact & Results

• Solid design system and user research documentation: this project was always intended to be passed on to the government internal team to take ownership of.

• Service design deliverables that provided guidelines, principles, personas and user blueprints that are used to this day.

Core Skills

These were the main skills I had the opportunity to use during this project: workshop facilitation, service design, research, data analytics, user testing, prototyping, and accessibility.