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Samantha Rosa

Work

Bonial International

Product Design Team Leader 

Berlin, Germany – 2025 – Present

Bonial International is a German-French company dedicated to making retail and local shopping sustainable. I am leading the major app redesign of the company, building a team of product designers to achieve its long-term product strategy (B2B and B2C) while designing the AI solution for innovation in the B2C area.


Sabbatical 

Sourdough Baker

Berlin, Germany – 2024

After 15 years of uninterrupted work, I took a planned year off. I used this time to rest, learn German, travel, and explore my favourite hobbies, such as fermentation and cooking.


Thoughtworks Deutschland

Head of Product Design

Berlin, Germany – 2021 – 2023

Thoughtworks is the global consultancy known for agile and technology excellence. I led product and design (a team of 5 designers, 3 product managers, and 15+ engineers across Europe and Asia) for the talent business unit, transforming the experience of 10,500+ global employees by building an intelligent ecosystem of talent (learning, growth, and performance). 

CASE STUDY

Principal Product Designer

São Paulo, Brazil – 2019 – 2020

Thoughtworks' feedback experience helped employees grow as much as it was hurting their careers. I led this global initiative that researched, defined, and designed better tools and support through service design and change management to implement the solution across 17+ countries. 

CASE STUDY


CAD (Centro de Autonomía Digital)

Product Design Manager

São Paulo, Brazil – 2017 – 2019

CAD (Centro de Autonomía Digital) is a multicultural organization that creates user-friendly tools and techniques that support digital rights through accessible and safe technology for social movements, using research, user experience best practices, and collaboration. I supported leading a team of 8+ multi-disciplinary technologists in Brazil and Europe.


Thoughtworks Latin America

Interim Head of People

Quito, Ecuador – 2016 – 2017

Weird for a designer to hold this position, isn't it? Ask me about it, and I can explain :-) 

I brought design ops to Thoughtworks Chile & Ecuador, leading through service design, the creation and implementation of processes, and employee engagement. As part of the regional leadership team, I was responsible for the growth and performance review of 60+ employees. 

Lead Product Designer

Porto Alegre, Brazil – 2014 – 2016

As one of the first designers at Thoughtworks Brazil, I helped shape the design craft and build awareness within the organization – and as a design consultant for major clients like the Brazilian Government and LATAM Airlines, I led service design, UX, UI, and user research. 


Globo.com

Senior Product Designer

Rio de Janeiro, Brazil – 2012 – 2014

Globo.com is the digital branch of Rede Globo, the biggest media conglomerate in Latin America. We implemented a culture of continuous delivery to personalize the experience of 24+ million daily users with user testing and data insights. I was a member of a lean team working with the CEO, the editor-in-chief, and his team of editors.


Publicis Sapient

Mid Experience Designer

Porto Alegre, Brazil – 2010 – 2012

After graduating, as my first job as a junior consultant at Publicis Sapient, where I worked with clients like Chevrolet, PayPal, Rio 2016 Olympic Games, and Natura, working with information architecture and prototyping, and helping coordinate short-term projects while pairing with visual designers.



Diga ¡Hola! You can always reach me at hi@sahrosa.com or LinkedIn.


© 2025 Samantha Rosa


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